Project

Online shop for natural cosmetics

Client

dermaperfectum®

Duration

2023 February - June

Cooperated with

Konstanze Druyen

Copywriting

Services

Website creation
Web design
Project management
Content management
Preview of the dermaperfectum® web design project by Ruta Dambrauskaite, shown on a Macbook, which is placed on a desk
Background

dermaperfectum® offers natural skin care products.

Founder Evelin Fuhr has worked as a dermatologist since 2001 and has used her extensive expertise to develop three chemical-free cosmetic lines for problematic skin. Although Evelin's products are exceptional, her current website did not fully convey her story as it lacked brightness, lightness, and a fresh look. I was thrilled, when Evelin asked me to redesign the website and develop e-commerce functionality.

E-commerce functionality

I set up customer notification emails, defined sales regions, and integrated PayPal as a payment method.

Another preview of the dermaperfectum® web design project by Ruta Dambrauskaite, shown on Macbook
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dermaperfectum® project preview on the mobile phone that Ruta Dambrauskaite holds in her hand

About the project

Improved concept

I identified areas for improvement on the old website and incorporated them into my Figma designs.

Fresh design

I created mockups in Figma, chose an elegant font for the headlines, used lots of white space, and added subtle pink accents.

SEO

I've edited images, created open graph images, and inserted alt texts, page titles, and meta descriptions.

Successful training

After the on-site training, the customer had no unanswered questions and the online shop was successfully launched.

My happy client

Complete trust.

I placed complete confidence in Ruta's ability to handle my project. She brought brightness and structure to my website which I highly appreciate. Her in-person training proved highly efficient, and once the shop went live, my team and I had no remaining questions about order management. Ruta's dedication and hard work are evident in the remarkable results of this project. I couldn't be more pleased!

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Dr. med. Evelin Fuhr
-
09/2023
Dermatologist and owner of dermaperfectum® cosmetics

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