Copywriting
Founder Evelin Fuhr has worked as a dermatologist since 2001 and has used her extensive expertise to develop three chemical-free cosmetic lines for problematic skin. Although Evelin's products are exceptional, her current website did not fully convey her story as it lacked brightness, lightness, and a fresh look. I was thrilled, when Evelin asked me to redesign the website and develop e-commerce functionality.
I set up customer notification emails, defined sales regions, and integrated PayPal as a payment method.
I identified areas for improvement on the old website and incorporated them into my Figma designs.
I created mockups in Figma, chose an elegant font for the headlines, used lots of white space, and added subtle pink accents.
I've edited images, created open graph images, and inserted alt texts, page titles, and meta descriptions.
After the on-site training, the customer had no unanswered questions and the online shop was successfully launched.
I placed complete confidence in Ruta's ability to handle my project. She brought brightness and structure to my website which I highly appreciate. Her in-person training proved highly efficient, and once the shop went live, my team and I had no remaining questions about order management. Ruta's dedication and hard work are evident in the remarkable results of this project. I couldn't be more pleased!